Love Your Dog, Love the Planet

Premium Plant-Based Dog Food.

Better for Your Dog. Better for the Planet.

At Toto, we believe doing good starts with what’s in the bowl. Our plant-based dog food is specially formulated to support your pup’s health — and the health of the planet.

Packed with clean, digestible proteins and rich in fibre, antioxidants, and essential nutrients, our recipes are designed to promote better digestion, shinier coats, healthier weights, and longer lives. Many dogs thrive on plant-based diets, especially those with allergies, sensitivities, or meat intolerances.

And while your dog thrives, so does the Earth. Choosing a plant-based diet for your pup cuts over 300 kilograms of CO₂ emissions each year — that’s the equivalent of taking a car off the road for more than a month. It also saves thousands of litres of water and helps protect natural habitats from deforestation caused by animal agriculture.

Healthy dog. Healthier planet. One bowl at a time.

The OG Plant Crunch - For All Breeds and Sizes.

The OG Plant Crunch - For All Breeds and Sizes.

£12.99

5.0

Why Dogs (and Humans) Love Toto

🌱 100% Plant-Based
Vet-approved and nutritionally complete — no meat, no nonsense.

🇬🇧 Made in the UK
Locally produced with clean, traceable ingredients.

🥦 Packed with Superfoods
Sweet potato, lentils, flaxseed, seaweed & more — all chosen for health and taste.

🐾 Great for Sensitive Tummies
Hypoallergenic, easy to digest, and gentle on digestion.

👃 Smells Good (Really!)
No overpowering meat smell — just a natural, nutty aroma dogs love.

♻️ Planet-Friendly Packaging
Recyclable pouches that look good and do good.

🌍 Kinder to the Planet
One dog on Toto saves over 300kg of CO₂ each year — that’s like taking your car off the road for a month.

Size 2kg 10kg

Happier Dogs, Happier Owners

Don’t just take our word for it - real dogs, real stories, and real results from pups loving life on Toto.

"She’s usually picky, but she devoured this!

I was honestly shocked - she usually sniffs her bowl and walks off, but with Toto she dove right in. No tummy troubles either!"

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"No more gassy nights

Since switching her coat looks amazing and the... let’s just say air quality in our home has drastically improved."

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"One bag in and already seeing a difference.

She’s more energetic, her digestion is better, and I love knowing it’s a sustainable choice."

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"He’s finally stopped scratching

He used to be constantly itchy, especially after meals. With Toto his skin’s calmed right down!

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Plant Based Benefits

For Friends of All Sizes

Better for Pooches

Glossy Coat – Rich in omega-3 and omega-6

Improved Digestion – High in fiber

Reduced Allergies – Free from common allergens like beef
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Make the Switch

Better for Planet

Lower Carbon Pawprint – Reduced emissions from animal farming

Less Water Use – Minimal water needed for crops vs. livestock

Less Pollution – Reduced farm runoff and water contamination.
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Make the Switch

Better for Pet Parents

Longevity – Promotes a balanced diet to increase lifespan

Stronger Immune System – Packed with antioxidants to reduce those trips to vet

Energy Boost– High in plant-based proteins for happier furry friend

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Make the Switch

Yes, they absolutely can. The largest study of its kind found that dogs on a nutritionally complete vegan diet were generally healthier than their meat-eating counterparts, requiring fewer vet visits and medications. Proving that pooches can flourish on a plant-based diet when it's thoughtfully formulated to cover all nutritional bases (just like Toto).
Plants are proven to be more than up to the task of delivering sufficient protein. Our plant crunch dog food is rich in high-quality, plant-based proteins from sources like peas, premium potato, maize and naked oats. These aren’t just fillers; they're nutritional powerhouses designed to support muscle development and overall health, ensuring your dog gets every bit of protein they need for frolics, fetches and everything in between.
Science leads the way here. Working alongside veterinarians and nutritionists, our food is formulated and rigorously tested against stringent nutritional standards, ensuring every meal is balanced and beneficial for dogs of all ages. From playful pups to wise woofers, we’ve got the nutritional nitty-gritty sorted, ensuring your dog gets exactly what they need, nothing they don't.
Absolutely. With the right approach, transitioning to a plant-based diet is smooth sailing for most dogs. We recommend a gentle shift, blending Toto's plant crunch with their current diet to allow them to comfortably adjust. This method ensures a happy, healthy transition to a more sustainable and ethical way of eating.
Many dogs have meat allergens so being a plant-based food, our recipes are thoughtfully designed to avoid these issues — perfect for the sensitive snooters and delicate digesters. While our food is crafted to be gentle, we recommend keeping an eye on your dog as you would with any dietary change, ensuring their transition is a walk in the park.

Dogs dig plants, too

Modern science confirms it: dogs don’t need meat to meet their nutritional needs. From the tiniest Terriers to the grandest Great Danes, all breeds can flourish on a plant-based menu. And Toto's plant crunch offers everything they need for a vibrant life and the glossiest coat in the park.

Discover the Benefits

Good for pups and planet

The environmental
bite of pet food

Every stick fetched, every (muddy) puddle splashed, our pooches live for the planet's simple pleasures. Yet the environmental impact of their meat-heavy diets can be double that of a car. They depend on us to make the green choices they can't. Switching to plant-based nutrition means we can feed them what they need while emitting 85% fewer greenhouse gases. Greener pawprints all round.

Support Planet-Friendly Feeding

key findings

The case for plant-based canine nutrition

Overall wellness
Fewer vet visits
Reduced medication
Weight management made easier
Undisputed deliciousness

By choosing Toto, you're not only ensuring your pooch benefits from a meticulously crafted, nutritionally complete diet—you're also contributing to a larger narrative of change, one that champions health, sustainability and ethical responsibility.

Nourish Your Pup Right

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Better for Your Dog. Better for the Planet.