OUR MANIFESTO
From the Founders
Meet Chips, Phoebe, and Bob a family of 3 super dogs that have decided to take both the health of their canine companions and the future of the world in which they ove to walk into their own paws
These spirited, tail wagging, visionaries have embarked on a mission to revolutionise dog nutrition and promote environmental sustainability.
Chips, the German Shepherd and our intrepid explorer, discovered a love for plant-based eating during his adventures in nature. With a keen nose for health and wellness, he inspired the idea that dogs can thrive on nutrient-rich, plant-based diets.
Bob, the handsome retriever and the nurturing heart of the team. As a qualified therapy dog, Bob has always been passionate about caring for his fellow canines and their owners alike. He ensures that every recipe is not only delicious but also packed with the essential nutrients dogs need for a happy, healthy life.
Phoebe, the lovable St Bernard is the green advocate, believes in doing good for both dogs and the planet. Her commitment to sustainability drives Toto's mission to create food that reduces our environmental pawprint without compromising on quality or taste.
Together, Chips, Phoebe, and Bruce have crafted Toto to provide a balanced, nutritious, and environmentally friendly alternative for your furry friends. Join us on this tail-wagging journey to better health and a greener world!
Our Values
Lead with Love
We intertwine pet care with planet care, ensuring every product we craft not only feeds our pooches but also protects their favourite stomping grounds. Leaving a greener legacy for generations of wagging tails to come.
Dare to be Different
Barking up the right tree for our planet involves questioning old habits and boldly stepping into new territories with plant-based solutions. By pioneering a diet that's as revolutionary as it is right, we're transforming how the world thinks about pet care.
Only the Best
Every dog, from playful puppies to wise old tails, deserves the best. That’s why each of our ingredients is chosen with care, each recipe designed to ensure health and happiness. Reflecting the thoughtful choices you make for yourself.
Open Paws Policy
We promise to keep you informed and involved in our journey, including the strides we're making and the hurdles we're yet to overcome in creating a sustainable, ethical pet food brand—because true pack members deserve nothing less.
Fetching a better future
Toto's journey began with a simple yet profound question: How can we preserve the planet while providing our pooches with the utmost in nutrition and care? The answer led us to create a brand with a paw firmly placed at the intersection of innovation and compassion. Offering plant-based dog food that barks back at old habits and paves the way for a future where dogs contribute to caring for our planet.
Making every wag a win for the planet
Toto stands at the forefront of eco-conscious pet care. Our premium plant-based dog food offers a blueprint for a future where caring for our pooches means caring for the planet we call home.
Our vision is to unite pet care with planet care through pioneering plant-based nutrition that keeps tails wagging and carbon pawprints light.